Step 9: Use your opponents’ words and actions against them. This is where you really get to have fun. In any crowd, there is always a radical somewhere who is on a special mission to reform the world and enlighten the ignorant masses. Fortunately, this person is usually not shy about annoying everyone else with his proclamations. Thanks to people like this, you can always find that especially scary quote anytime you want. It saves you from having to make stuff up yourself. But the way you use the quote is important: make sure you quote him as though he speaks for everyone. No matter who he is or how unpopular he may be, treat his opinions as though everyone you’re trying to marginalize unanimously agrees. And if you can pretend that the quote reveals a hidden agenda, you get extra bonus points.

Step 10: Get really kinky. After wading through all of this sex talk, your reader may have gotten a little desensitized after a while. That’s when you will need to kick it up a notch. Drugs, orgies, bondage, bestiality, polyamory — throw it all in there. Remember, this is all about fear. Don’t hold back now.
This is where the sensational nature of the popular press works in your favor. You can include lots of stories ripped from the headlines to make it hit home. And as you did with the nut-job extremists, make sure your readers are led to believe that everyone is doing it and this is where it all leads. With enough imagination, the slippery slope can slide in all sorts of directions.

Step 11: Cite a threat to marriage and the family. Now it’s time to make your readers afraid of the dangers posed by all of this sexual activity you’ve been describing. Threatening the institution of marriage and the family will be one of your most reliable themes.
Social conservatives have been decrying the breakdown of the traditional American family for decades. They cite gay marriage and adoptions as a threat to marriage and the family, despite the fact that the dramatic increase in the divorce rate was well underway long before Stonewall, the elimination of anti-sodomy laws, or marriage equality in Massachusetts.
But every problem has a bogeyman, and gays and lesbians who seek to enter the profoundly conservative domain of marriage and family are the ones who are portrayed as making straight marriages a thing of the past.

Step 12: Cite a threat to health. Medical doctors are nothing if not meticulous note-takers, and you will find just about anything you could ever want if you go combing through the medical journals long enough.
Describing a disliked minority as disease-laden is practically mandatory when writing any decent anti-anybody tract, whether that tract is anti-Jewish (see The Protocols of Zion), anti-Black, anti-foreigner, or, of course, anti-gay. Who are you to snub such a time-honored tradition?
Gays and lesbians are often accused of being far more likely to molest children than straight people. But research simply does not back that up that charge. You can learn more about this in our report, Testing The Premise: Are Gays A Threat To Our Children?

Step 13: Cite a threat to children. Innocent children are vulnerable to all sorts of predators. Just make sure you readers are worrying about the right ones. This is another favorite claim against disliked minorities.

Step 14: Cite a threat of a societal breakdown. Everybody yearns for a return to the “good old days,” when everyone supposedly exhibited as strong moral fiber (a moral fiber that tolerated official racism and mob violence, but that is another matter). But we’re not living in the “good old days” anymore. And there is so much to choose from to prove it: public sex, nudity, murder, domestic violence, political intrigue, violent oppression, general mayhem — you name it.
Nothing exemplifies this breakdown better than images of rowdy, intoxicated, and uninhibited mobs in various stages of undress at sexually-charged festivals and parades. Think of how anti-gay writers invoke a minority of participants at gay pride festivals in a few select cities. You get the idea.
But for other topics like violence, murder and so forth, you only need to sketch a picture. Remember, we’re really talking about sex here, and these other examples, while interesting, are not your main point. Just provide some simple examples — a few statistics and a brief mention of news items will do the trick. By this time your audience is already plenty frightened, so you can afford to keep it short and sweet.

Step 15: Close on a compassionate note. You don’t hate anyone. Honestly, you don’t. The Biblical message is all about compassion, about loving your neighbor and all that. You love homosexuals. You really do. You just don’t like their same-sex-lusting, public-fornicating, disease-spreading, marriage-ruining, child-molesting, society-endangering ways. And really now, where’s the hate in that?

And that is how you can write an anti-gay tract in fifteen easy steps.
Oh sure, there is so much more you can do once you put your imagination to work. There are rhetorical flourishes to explore, strawman arguments to knock down, red herrings to catch and release. You can add guilt by association, urban myths (gerbils anyone?), religious condemnations — these and more, depending on the audience you’re trying to reach. With a little work and creativity, you too can become an “authority” on just about anything.
But be sure you follow step 3 and use lots of footnotes. That way I can keep an eye on you.